thoughts after: food, inc.

for the type of film that it is, food inc. is rather watchable. i wouldn't call it a balanced opinion .. not that i want one, of course.

what struck me, though, was that they made a lot of use of commercial-ish images and video footage in a way which resembled brainwashing, or rather, debrainwashing.

in tv commercials, one watches people eating hamburgers with enjoyment and gusto;

everyone eating a hamburger in this film appeared doing so out of habit and certainly not out of joy. that, of course, is reality. there are a lot of hamburgers and fast food out there and people do eat them regularly.

as a film, it followed a core agenda: industrial food. they did it quite well.

the end guidelines -- suggesting what we can do to make healthy food accessible and affordable -- included cooking for and eating with your family.

fine and dandy:
the problem is, how do you start?

it's not hard to learn how to cook. it's not easy to learn how to cook well, without help. it's not easy to learn how to cook well and fast, without practice. barring a really good, quick recipe -- of which many do exist, but you have to look for them -- a beginning home cook cannot compete with restaurant food.

there are several dice loaded into this. what's the point of going to a farmer's market if you can't cook?

there goes another guideline.

restaurants are really good at their job, which is making tasty food. if it's a question of immediate gratification by taste, the restaurant will win, even if it's less healthy and bad for the ecosystem / farmers / health / world / etc.

i guess i was hoping for a few words like "starting out, it's not going to be easy, but you'll get there." it's hard enough for people to gain enough momentum to try to change ..